10:59 am - Tuesday December 18, 2018

FACEBOOK Destructive Policies exposed, Crushes Small Scale Businesses across the world..Rip Entrepreneurs, Make profits for Shareholders *Allegedly permit Untrained Support Managers to close Accounts at will *How Mark Zuckerberg’s company contradicts self in adhering to Community Standard Policy *Concerns self alone with huge profit for Shareholder, Board Directors BY SAMSON SHOAGA/MANAGING EDITOR, ABUJA

FACEBOOK Destructive Policies exposed, Crushes Small Scale Businesses across the world..Rip Entrepreneurs, Make profits for Shareholders

*Allegedly permit Untrained Support Managers to close Accounts at will

*How Mark Zuckerberg’s company contradicts self in adhering to Community Standard Policy

*Concerns self alone with huge profit for Shareholder, Board Directors

BY SAMSON SHOAGA/MANAGING EDITOR, ABUJA

THE HOPES AND ASPIRATION OF MANY SMALL SCALE BUSINESSES TO MAKE GAIN AND GROW IN THIS ERA OF SOCIAL MEDIA PRACTICE MAY HAVE BEEN DASHED as latest INVESTIGATION conducted showed how Facebook Inc, an American online social media and social networking service company based in Menlo Park, California has allegedly been ripping and disenfranchising Start-up entrepreneurs which has made many of these small companies gone into early business closure.

Our correspondent gathered that Facebook whose website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes derive unbridled pleasure in deliberately reducing the number of audience who reads any news story, shrink the number of likes such news story accrues as updated by small companies.

This undercover revelation confirms that Zuckerberg company deliberately under-limit the ratio, data links of internet troll small businesses news article attract, even if those entrepreneurs place advertisement on Facebook purposely to ensure small businesses don’t-grow, as such managements of those small firms would have no other option but to pay so much money to Facebook in ensuring news updates, articles ‘boosted’ through advertising would generate huge funds for shareholders for Facebook.

Confirming this development, a woman whose identity is hidden to avert backlash narrated how Facebook ruined her small business and almost ruined her company. She expressed shock at her discovery. Her words: Over the past few months and years we have seen first hand how Facebook, the necessity of Social Media, has slowly crushed small business in return for profits to share holders and the owner Mark Zuckerburg.

In 2011, when we first opened our doors, Facebook and Instagram were a godsend. It allowed us to become popular, giving us much needed exposure, in a overly saturated tactical gear market. I can say, without a doubt, that without Facebook and Instagram my company wouldn’t be here today. However, today Facebook remains one of the worst things to happen to small business in the 21st century. When we first got onto Facebook, our posts would be shown to a very larger percentage of our followers, usually 20-30%. That means of the people who liked our page, 20-30% off them would see our posts! That was huge. If we put up a product, it sold.

We received thousands of likes and comments on every post and we grew thousands of new followers every week. This was all done without paying a dime to Facebook. Then one day Facebook became a monetized platform. Almost immediately our exposure and customer interaction dramatically dropped. So I called Facebook. Back then when you called Facebook you could get a real life person on the phone, who cared, who wanted to see you succeed… Why? Because if you succeeded, Facebook succeeded.

When I talked to the kind lady I asked her how I could get more exposure and customer interaction. The lady responded by telling me that Facebook would show my content to a certain percentage of my followers, so it would be in my best interest to pay Facebook to get new followers to my page. So I did. And it worked! I was soon spending $200-300/day on Facebook to get new followers. Our following would grow as much as 1500 new followers in one day! We were back in business. Soon our posts were getting great interaction and sales came pouring in.

Then one day, Facebook needed more. Again, our interaction plummeted. The amount of followers we would get in one day went from 1500 to 10. Our posts now get shown to less than .01% of our followers. So back to Facebook I went, asking how I could navigate this new algorithm change. This time I didn’t get a dedicated person, instead I was sent links on how to create ads for Facebook and I was told that if I wanted to get a personal account manager I would have to pay $10,000/month. That’s right, in order for me to get someone who would talk to me on the phone I had to pay Facebook $120,000/year. Now to date we have spend over $200,000 on Facebook for various marketing (this includes marketing on Instagram)…. Let’s think about that for a second. If I spent $200,000 on any other marketing firm, imagine the support I would get. I would get someone on 24/7 standby that I could call for anything I might need. But with Facebook I am a number, a ticket number, an annoyance… I digress.

After the new algorithm change we had to learn Facebook’s complex advertising system. If properly navigated I had the chance to make a ton of money, if not I would lose out…Lose out we did. Again I spent thousands as I tried to learn how to properly manage and navigate Facebook’s new ever changing system, putting up one failed ad after another. Once I figure out the algorithm it would quickly change. When we did hit an ad with a good conversion rate (meaning the amount of money it would take to get someone to come to our store and buy something) we would pump money into it. Facebook would see our success and want more of it, they would slowly squeeze us until the cost per conversion became so high that it was no longer profitable. Our company’s customer sales began to fall, our Instagram and Facebook accounts no longer grew (we now get 5-10 new followers a day, if we are lucky) and there was nothing we could do about it.

Now I will admit that I made a mistake. I saw the success of Facebook and Instagram and I put all of our eggs in those two baskets. Meanwhile I neglected other social media platforms like Twitter, Tumblr, Snapchat and whatever other new cool hip platform is out there. Why? Because they didn’t have the success that Facebook showed. I couldn’t believe that my 30,000 followers on Tumblr could product better traffic that my 200,000 Instagram followers or 347,000 Facebook followers. So I pressed on with Facebook and Instagram, trying to take better photos (as one of their articles suggested) or spend thousands on “viral” videos (that one of their articles suggested we make), but nothing worked, the damage was done.

Luckily our company has an ace in the hole, our government sales. Because our industry sells to the US government we are able to maintain growth. However, most small businesses don’t have the same distribution channels and rely entirely on social media to make a footprint in the business world. The problem is that Facebook/Instagram are so suppressive, greedy and complex that anyone who can’t navigate their ads matrix risks losing their entire business. Facebook and Instagram have become such a monopoly that if you don’t have a successful Instagram/Facebook account you will find yourself way behind the sales curve and becoming a successful business is next to impossible. The reality is that Facebook created necessity then became a publicly traded IPO. With public IPOs comes investors, with investors comes pressure for big profit and with big profit comes bad business practices. It began as a social media platform and has since transformed into one of the largest money making ventures in history.

In addition to Facebook, Instagram has taken the same path of entrepreneurial oppression. Posts that used to get 4,000-5,000 likes now get 500-600. We have been at 200,000 followers now for almost three months. For every new follower we gain we somehow lose one. This is despite being tagged daily by huge accounts and following all of the pro’s “posting rules.” But Facebook and Instagram have once again informed us that we can build our social media following… As long as we pay! At the recent rate I received one new customer costs about $1. So if I want to boost my profile up to 210,000 followers I have to pay $10,000. Once I get those new followers I won’t be able to have them see my content unless… you guessed it, I pay! But even if I do pay my ad is likely to be declined because our company has something to do with guns and tactical gear. Even though we don’t sell guns, we still get oppressed and denied marketing because there might be a picture of a gun in our photo. Meanwhile, Facebook can allow Russia to influence public elections through their advertising but somehow what I am doing is too severe for society.”

Our INVESTIGATION further showed that support managers for Facebook are worse in quickly disabling account of small businesses under the pretense of updating news articles or news stories with ‘foul’ expression, even without any prior warnings to the Start-up entrepreneurs thereby making the young companies to lose fortune since many of the small scale businesses are done on internet in this time of digital times.

And when attempts are made to Appeal on Facebook, you are most likely to get a response from one of Facebook support managers which says: “Upon our review, your company posted something that contradicts Facebook Community Standard. As such, your account is disabled and cannot be reactivated,” even without stating the particular article the small firms posted.

No wonder, lots of small scale businesses now diversify their works majorly on other social media networks outside Facebook, since Zuckerberg’s company is becoming unpredictable to the sustenance, growth and success of young entrepreneurs.

It is high time Zuckerberg SACKS many of its support managers as they are deliberately chasing away millions of small entrepreneurs from Facebook from around the world.

 

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