{"id":11434,"date":"2019-12-29T01:26:59","date_gmt":"2019-12-29T01:26:59","guid":{"rendered":"http:\/\/nigeriastandardnewspaper.com\/ng\/?p=6087"},"modified":"2019-12-29T01:26:59","modified_gmt":"2019-12-29T01:26:59","slug":"striking-gold-in-usa-nigerian-born-university-of-minnesota-undergraduate-taoheed-bayo-designs-african-sneaker-for-nike-creates-yut-air-max-1-concept-from-yoruba-culture-reaches-out-to-african-ro","status":"publish","type":"post","link":"https:\/\/nigeriastandardnewspaper.com\/a\/striking-gold-in-usa-nigerian-born-university-of-minnesota-undergraduate-taoheed-bayo-designs-african-sneaker-for-nike-creates-yut-air-max-1-concept-from-yoruba-culture-reaches-out-to-african-ro\/","title":{"rendered":"STRIKING GOLD IN USA: Nigerian born University of Minnesota undergraduate, TAOHEED BAYO designs African Sneaker for NIKE…creates Yut Air Max 1 concept from Yoruba culture *Reaches out to African root to create a brilliant design that does not only sell but teaches * \u201cOn designing the sneakers, I employed green for its base, which represents a part of Nigeria\u2019s flag and earth. I touched up the colour with white. I opted for suede leather because I found it a perfect marker of the resilience of Africans\u201d-Taoheed BY GEORGE ELIJAH OTUMU\/AMERICAN FOREIGN BUREAU CHIEF"},"content":{"rendered":"\n
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STRIKING\nGOLD IN USA:<\/strong><\/p>\n\n\n\n

Nigerian\nborn University\nof Minnesota undergraduate, TAOHEED BAYO designs\nAfrican Sneaker for NIKE…creates Yut Air Max\n1 concept from Yoruba culture<\/strong><\/p>\n\n\n\n

*Reaches\nout to African\nroot to create a brilliant design that does not only sell but teaches\n<\/strong>\n<\/p>\n\n\n\n

*\n\u201cOn\ndesigning the sneakers, I employed green for its base, which\nrepresents a part of Nigeria\u2019s flag and earth. I touched up the\ncolour with white. I opted for suede leather because I found it a\nperfect marker of the resilience of Africans\u201d-Taoheed<\/strong><\/p>\n\n\n\n

BY\nGEORGE ELIJAH OTUMU\/AMERICAN FOREIGN BUREAU CHIEF<\/strong><\/p>\n\n\n\n

HE\nIS MAKING HISTORY AS THE FIRST NIGERIAN BORN NATURALIZED AMERICAN to\nhave won <\/strong>the\nNike By You X Cultivator challenge, a contest that asked for unique\ndesigns and creative backstories. TAOHEED BAYO, a quiet, creative,\nhardworking and brilliant designer who is an undergraduate of \nUniversity of Minnesota reaches out to rich Yoruba culture in Nigeria\nto defeat all other contestants for the coveted trophy. <\/strong>\n<\/p>\n\n\n\n

Bayo\ndesigns amazing African Yut Air Max 1 for Nike has inspired from\nAfrica. The Nigerian designer participated in the Nike By You X\nCultivator challenge, was able to reach into his Yoruba and African\nroot to create a brilliant design that does not only sell but\nteaches. \n<\/p>\n\n\n\n

His\nsuccess in the international creative industry is positively\nre-branding Africa’s most populous black nation on earth globally. As\nat today, he now designs for Nike company. It was reported that Bayo\nwas trying to do his school assignments when a roommate told him\nabout the challenge which immediately attracted his attention. \n<\/p>\n\n\n\n

For\nthe records on how he won, Bayo made a design that competed with\nseveral others in the Nike By You X Cultivator contest. For the\ncompetition, the contestants were given weeks to come up with a\nunique design and then create a backstory that would appeal to\nconsumers. Bayo was able to employ the peculiarities in his Yoruba\nculture to create the Afro-Yute Air Max 1, which did not only sell\nwell, but teaches. \n<\/p>\n\n\n\n

His\nwords: \u201cThe\nmost integral part I think was having a story that resonates with a\nlot of people and making sure that it\u2019s authentic as possible. But,\nyou\u2019re also trying to design a shoe that you want everybody to buy,\nnot just something you like.\u201d<\/p>\n\n\n\n

On\ndesigning the sneakers, Bayo employed green for its base, which\nrepresents a part of Nigeria\u2019s flag and earth. He touched up the\ncolour with white. He said he chose suede leather because he found it\na perfect marker of the resilience of Africans. \n<\/p>\n\n\n\n

\u201cLeather\nlasts longer, and it\u2019s metaphorical in the fact that we Africans\ncan endure. We last long. It\u2019s almost like we can withstand time.\nWe can adapt and endure multiple and numerous situations,\u201d he said.\n\n<\/p>\n\n\n\n

Winning\nthe contest was not all about great designing but a brilliant story\nthat goes with it, so he weaved in how colonialism and slavery have\naffected Africa. \n<\/p>\n\n\n\n

\u201cAfrica\nis the centre of the world, we are no third world. The youths are now\nequipped to fight the alien system that plagued our ancestors,\u201d he\nwrote. In coming up with the design, Bayo had to work with different\ncreatives like photographers, videographers and poets. He is less\nconcerned about the sale of the shoe, but more about how young people\nlearn from history through its designs. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

STRIKING GOLD IN USA: Nigerian born University of Minnesota undergraduate, TAOHEED BAYO designs African Sneaker for NIKE…creates Yut Air Max 1 concept from Yoruba culture *Reaches out to African root to create a brilliant design that does not only sell but teaches * \u201cOn designing the sneakers, I employed green for its base, which represents […]<\/p>\n","protected":false},"author":2,"featured_media":6090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":{"0":"post-11434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international"},"_links":{"self":[{"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/posts\/11434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/comments?post=11434"}],"version-history":[{"count":0,"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/posts\/11434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/media\/6090"}],"wp:attachment":[{"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/media?parent=11434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/categories?post=11434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nigeriastandardnewspaper.com\/a\/wp-json\/wp\/v2\/tags?post=11434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}