…latest instance of BAT’s wider strategy to partner innovative leaders in a bid to building a stronger, more sustainable business for tomorrow
*Partnership allows BAT to benefit from Accenture’s digital and global learning capabilities, Collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth
*Agreement enhances BAT’S access to Accenture’s comprehensive technological capabilities like analytics, Agentic AI solutions and global learning capabilities, helping to upskill BAT employees across the globe
*“At BAT, we are building a future-ready operating model-one that puts talent, technology and trusted partnerships at its core. This agreement is more than operational change, it is a step towards a new way of working: one which is interconnected, agile and underpinned by a digital ecosystem”- Tadeu Marroco, BAT Chief Executive
“BAT has a bold vision to evolve its business to a dynamic new operating model, and we are excited to serve as its reinvention partner. We will harness the power of technology, data, AI and our robust ecosystem of platform partners and share our deep expertise to help BAT modernise its operations, strengthen its agility and resilience”- Julie Sweet, Accenture Chair and CEO
*BY DR. GEORGE ELIJAH OTUMU, Executive Editor & Group Managing Director, NAIJA STANDARD NEWSPAPER Inc USA (No.1 Africa’s most read, credible, international news medium in North America)
IN THE HALLS OF HISTORY WORLDWIDE, the British American Tobacco (BAT) has written its name in the sands of time, such that history and posterity will be most kind to the style of business adapted by this company in ensuring free flow of global supply through creative and innovative Artificial Intelligence (AI) technology to flawlessly helping in transforming worldwide operations.
This latest business effort came to the fore by BAT’S ingenious networking with Accenture, a leader in technologically driven business sector such that the partnership allow BAT to benefit from Accenture’s digital and global learning capabilities, while the collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth.
In a press statement sent by the Media Centre of BAT to the editorial board of NAIJA STANDARD NEWSPAPER Inc USA in North America, it explained that BAT has announced a global strategic partnership with Accenture as part of its drive to become a faster, more agile and technologically driven business. This new collaboration is the latest example of BAT’s wider strategy to partner with innovative leaders to build a stronger, more sustainable business for tomorrow.
As part of the strategic partnership, BAT will transform its Global Business Solutions function and Supply Network Operations. This collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth.
The agreement will also provide BAT with access to Accenture’s comprehensive technological capabilities – including analytics and Agentic AI solutions – as well as its global learning capabilities, helping upskill BAT employees across the globe.
The transition of BAT’s Supply Network Operations is a strategic opportunity to bring world-class expertise to Accenture’s end-to-end supply chain and operations team and co-create a differentiated and market leading capability, at scale – powered by data, AI and tech.
In the words of Tadeu Marroco, BAT Chief Executive: “At BAT, we are building a future-ready operating model – one that puts talent, technology and trusted partnerships at its core. This agreement is more than operational change – it is a step towards a new way of working: one which is interconnected, agile and underpinned by a digital ecosystem.
“This approach reflects a broader commitment to how BAT is evolving its business model, developing strategic partnerships with industry leaders with world-class expertise.”
Additionally, Julie Sweet, Accenture Chair and CEO, said: “BAT has a bold vision to evolve its business to a dynamic new operating model, and we are excited to serve as its reinvention partner. Through our collaboration, we will harness the power of technology, data, AI and our robust ecosystem of platform partners and share our deep expertise to help BAT modernise its operations and strengthen its agility and resilience.
“This new way of working, fueled by connected, strategic partnerships, will help BAT raise the bar for innovation, create value and drive sustainable growth.”
BAT’s strategic approach to partnerships is already delivering results across the business. From collaborating in R&D with global leaders like BYD and Smoore, to establishing the first CPG AI lab with DIFC in Dubai, BAT is consistently seeking out expertise that can drive innovation and enhance its capabilities.
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